This great, great post is spot on and decided to plain and simple copy it from IsraelPR for future reference. What a great review!

GREETINGS AND SPACE

• Wear your suit if you feel comfortable in it. The Israeli will expect you to dress in the same manner from where you have come from. Dressing as an Israeli, informal dress with jeans or dress pants and an open, short sleeved dress shirt can be confusing for the Israeli who may feel and start to act as if you come from the same army unit! Dress down after your initial meeting. You are different - make that statement and be respected and understood for it. If your first meeting takes place on a hot, Israeli summer's day - wear the suit but leave the suit jacket in the hotel.
• Israelis are a very close, touchy, feely society - as in a close family. The paradox is that they are not used to shaking hands, although this is changing. Don't be offended if the Israeli does not offer you his hand - but do offer yours - physical contact with that initial smile is very important.
• Maintain direct eye contact. If the Israeli is standing a little too close - invading your private space - it's normal and accept it. Taking one step back may make you feel more comfortable but your communication will not be as well received!
• Address the Israeli by their first name. They may very likely use the title Mr. or Ms. when addressing you. Kindly invite him to address you by your first name and watch the communication and relationship process become more intimate and honest.
• The exchange of business cards is not an established ritual in Israel. Although it is becoming more and more common, forgive the Israeli if he or she is not prepared with their calling cards.
• You can always expect a friendly and real invitation for sharing coffee as a meeting begins. If the Israeli is being hosted on your ground - always extend an invitation for coffee or a soft drink.
• As warm and as friendly as the Israeli is, you can still find some very conservative areas. When walking down a street in London, Paris and New York, if you make eye contact with another person it is normal to smile and say "good morning." In Israel, if you are not a tourist asking for directions and you make verbal contact with a stranger, he or she will most likely give you an awkward look followed by "me ata" or asking in English "who are you"? Also many Israeli's will not feel comfortable discussing very personal or intimate subjects or problems with you - i.e.- their marriage, sex, divorce, medical problems and army service (prohibited by law).
• When getting ready to enter a bus or any crowded area (i.e. - bank, post office, restaurant or open marketplace) don't expect the Israeli to form a line. This is where you are expected to use the gentle nudge of your elbow to enter. If you wait - you will be last! As a footnote, in the years I have lived in Israel I have witnessed the banks, post offices and major supermarkets slowly put into effect crowd management control with ropes, creating orderly lines.

BODY COMPOSURE AND GESTURES

• The Israeli is ready for immediate action. You can witness this by how many Israelis sit - leaning forward with legs spread apart - ready to stand at a moments notice.
• He or she may lean back in their chair, place their hands on the back of their heads - do not interrupt this as arrogance - this is informality - sit the same way (echoing) and watch how your relationship comes together!
• The Israeli will ask you to wait by placing their hand up, palm towards their body with fingers coming together - and the hand may shake. By mistake, I did this to a policeman in New York City once - he thought I was giving him the "finger". It was difficult explaining to him that I was Israeli, speaking with my New York accent! :>

VERBALS

• Israelis are a very passionate and expressive breed. As such, if they raise their voices, this is how many Israelis normally communicate with one another. The Israeli can yell and scream at a colleague one moment and a few minutes later be seen hugging the guy. If the Israeli speaks in a low tone and smiles for hours with you - it means he is not being real, honest and relaxed with you! Again, please remember - there our exceptions to this rule as for those Israelis who have lived outside of Israel.
• Israelis are a curious people and not shy to ask how much your salary is, if you're married or other intimate questions. Respond in a general, kind and polite manner such as "not enough" or "comfortable". Israeli salaries are about fifty percent less than their counterparts in the States and Europe, taxes are very high and the cost of living is almost equal and sometimes higher than New York or London!
• Another beautiful and psychologically healthy aspect of the direct, honest and sometimes loud Israeli - is that they are just letting off steam in a truly good manner. It may not appear polite, but the result is that Israeli's very rarely make violent contact with one another. Instead of swallowing all of the anxiety and letting it out in a harmful and negative neurotic or psychotic fashion, the Israeli is actually a healthier social animal than many of their global counterparts who repress their feelings and take such mood altering drugs such as Valium or Prozac!

TIME

• Israelis want things today - Now! As they come from a young and traumatic society where war has been the norm - trying to get the most out of today is the expected rule. If you are talking in terms of months and years - you may lose your Israeli partner's interest. In this circumstance he may very well perceive you as not being serious. Try to meet him or her half way - try to speak realistically in terms of days and weeks.
• Meetings in Israel can be and are often spontaneous. Again a reflection of the informal and family oriented culture. Embrace this openness and good things will happen!
• Punctuality is relaxed. Always allow up to 15-20 minutes before thinking that your party is late. Even here, things are rapidly changing, especially in the hi-tech environment where many Israelis pride themselves on being on time. After work hours, you may notice a more relaxed tone. When setting work deadlines, be sure to leave some advanced buffer period.
• The Israeli is not used to "doing lunch or breakfast". They see this time as being too valuable - instead suggest sandwiches and drinks to be brought into the meeting room. Dinner is very accepted. This is an excellent opportunity to discuss family, compliment Israeli culture, history, sports and continue with business discussions. Do not speak about Israel government, politics or religious issues. If they bring it up - be a good listener! Find out if your Israeli partner is religious or "observant" before going out for a meal - if he or she is - respect their values and find a "kosher" restaurant. Israelis are not big drinkers - inviting your counterpart for a beer is acceptable.
• During a meeting the Israeli may take telephone calls and allow others into his office or the meeting room. Interruptions such as these are common in Israeli culture - do not take it as being rude, impolite or arrogant. This is a very informal society, where those in Israel are expected and able to do many tasks at the same time. North Americans, for example, are the complete opposite in their behavior - taking one chore at a time, finishing it and then moving onto the next task.

NEGOTIATIONS

• Israeli businessmen are good - in many cases superb! When it comes to negotiating tactics - they wrote the book! Be prepared for tough and friendly negotiations. There is little difference between the modern, air-conditioned wall to wall carpeted Israeli boardroom and the ancient and dusty marketplace in the old city of Jerusalem! If you are seeking to sell your apple for 100 dollars - start high and then look for a fair compromise in the middle. Israelis love to negotiate. Read up on negotiations and don't be offended by what may appear as a "ridiculous offer" in Israel.
• Hiring a professional translator would prevent the Israeli from breaking into Hebrew and consulting with his associates - leaving you in the dark. Having a translator on site would be very powerful and positive, given that you will always be on the "same page" with your Israeli partners and the translator could also serve as a "cultural bridge" in regards to verbal and non-verbal communication.
• Get things in writing! No matter how warm and friendly your relationship may become - a handshake is good - but never good enough. A Letter of Intent and or a contract will leave no room for misunderstandings down the road. Do not bring an attorney to your meetings, rather fax your attorney all papers and contracts for them to review.
• The Israeli may request to conclude all negotiations immediately. This is not a sign of desperation or weakness - this is a basic difference in how the Israeli perceives time. Most Israelis are seen as being impatient - wanting everything done "today". The reason for this is their traumatic historical and military service experiences, they are not always secure as to where they will be tomorrow.
• One of the best places to begin your negotiations in Israel may be with your taxi driver! ;> Make sure that when you get into the taxi and your destination is inside the city limits - that the meter is always turned on! For travel between cities, there are fixed rates for which the driver should have a book to show you the prices. Taxi drivers are not usually tipped in Israel - but you can make an exception. Waiters and waitresses are always tipped 10-15 percent unless "service" is included in the bill.

GIFT GIVING

• Israelis are a very warm and friendly people. When they invite you to their home or out for dinner - they are not just being polite - they are displaying sincere friendship. When they say "stop by at any time" - they truly mean it! Accept the invitation and create a good personal relationship. Remember, in Israel, relationships count just as much if not more than a solid commercial portfolio. Unlike many other cultures, substance, not style takes the lead in Israel. When coming to someone's home, good gifts to bring are flowers, chocolates or a good bottle of wine. When coming to someone's office good gifts to bring are a culture book from your home country, a pen set with your company's logo or a global desk clock. Framed pictures of yourself and your Israeli associates make an excellent gift and wall decoration - reminding the Israeli of the personal ties that you share!

When Alice came tumbling down that tunnel she was just like a visitor that clicked on an ad. She reaches a room where everything is small and thus she adapts her mind to understand what her options are. Happily she doesn't have to think too hard: the furniture is small, the lamps, tables and chairs. 

Alice's mind spins her towards the obvious realisation - she needs to align herself with what her surroundings are telling her - she needs to solve a problem. The problem is that she is not fitting in with what the room is projecting. She spots a bottle that says "drink me". Thus, she can either drink the bottle or try to crawl back up out of the room. If she leaves, however, she would not have satisfied her curiosity. Alice drinks the bottle's contents and the rest is history. 

The same principles apply in web marketing: 

1. Get the user down the rabbit hole (click that ad!)
2. Put them in an environment that they feel compelled to leave (excite them)
3. Provide them with two options: move onwards or leave.
4. Pique their curiosity on what lays beyond
5. Into Wonderland here we go! (aka a conversion)

The craftsmanship of on-line marketing is in our ability to tell a tale that captures our imagination and electrifies our audience's soul with a promise. We can solve your problem! 

Writing an epic story such as Lewis Carroll's story is not needed. However, do consider what makes a great story what it is. Emotional connection, struggle, hope, triumph or a loss. All these elements are critical to consider when engaging our audience.