I have a strong fascination with business processes and the machination of an abstract idea into a viable, profitable business. I enjoy charting the competitive landscape and outlining the market scope and go-to-market practices involved.

In addition to my business interests I am conducting research at the graduate level. My academic research focuses on the opportunities and problems stemming from the spatial distribution and utilization of ICT.

My forte is market research and analysis for both Internet and telecommunication industries. I specialize in competitive intelligence and business analysis.

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The Reimage IT Manager's Product Launch, Interop 2008, NY

Work Experience

CEO - iLeviathan
January 2010 - to date

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iLeviathan is the performance based web marketing agency providing full marketing solutions to the start-up and SMB sector. The agency works with select advertisers who are looking to take their online marketing to the next level. We do not work with everyone, but are happy to learn more about new projects. iLeviathan focuses on ethical marketing of socially responsible products. Services include:

  • Conversion Rate Optimisation
  • Viral Content Campaigns
  • Social Media Marketing
  • Affiliate Marketing
  • Search Engine Optimisation
  • Search Engine Marketing
  • Email Marketing
  • Display Advertising

Marketing Director - Reimage
August 2007 - January 2010

• Tracking and analysis of market trends, business development and strategic consulting while managing financial ratios and the budget. Also, I draft and maintain the Company's business, service and strategic plans.

• Competitive intelligence supporting sales, tracking M&A, changes in the competitive landscape and an analysis of financial reports. I engage in data mining to optimize Company processes and campaign conversions.

• Providing marketing analysis, I draft white papers and provide web materials used in our due diligence processes with VCs. Also, I defined our customer profiles: PC Technicians and Internet, Managed & Repair Service Providers.

• I created Reimage's service strategy, a cornerstone for our Customer Services (CS) department. Consequently, I aided the recruitment process for CS Engineers. A derivative of this was the Company users guide, providing a back-up for all procedures, IP, architecture, HR, suppliers, investors and board relations.

Marketing & Customer Relations Administrator - Bashan NetCom
June 2006 — March 2007

• Led ongoing efforts to capture and and maintain a strong consumer customer base.

• Orchestrated market penetration and maintaining carrier relations.

• Created standard processes and procedures for the new found company.

Customer Preservation Coordinator - Gilat Satcom
October 2004 — August 2006

• Filled the position of customer preservation coordinator in Africa and Middle East.

• Served as QOS monitor for the operations branch (Customer Care, Technical Support, Logistics).

• Directed the bandwidth return sales initiative for the ISpeed service.

• Promoted to serve as customer complaint investigator.

Freelance Researcher and Translator - News Research and Production
January 1996 — January 2004

• Conducted freelance research work for News Production Company.

• Position required secretarial work in fully computerized environment.

• Translated from English to Hebrew, Hebrew to English.

Staff Sergeant, NCO - Coordinator of Government Activities in the Territories
November 1999 — October 2002 (3 years)

• NCO in charge of research centre at the National Defence College: management position providing research and information solutions for government officials, commended by Major General for my work.

• NCO at Erez Crossing and Allenby Bridge: role included leading a team of twelve, security inspection, passport control and acting as spokesman regarding ministry of defence policies.